Co-Founder — Product & Business Development
·Social Studio Analytics
2019–2026
Architected and operated GCP-hosted ingestion and NLP pipelines processing millions of records weekly — scraping, cleaning, AI-assisted labeling and bilingual Arabic/English classification. Embedded with UN Women and OCHA to replace a manual humanitarian needs-assessment process with a deployed AI listening system. Built and ran a daily early-warning system for the EU Representative Office end to end in production. Achieved over 80% year-over-year client growth; reports cited by UN Women, OCHA, UNDP, the EU Representative Office, GIZ and IFC.
Founder
·Deebak
2021–2026
Defined product vision and led MVP architecture for a micro-task and rewards platform combining fintech, advertising and data validation. Designed wallet logic, task verification and payout flows, with a focus on trust, fraud prevention and privacy-by-design.
Digital Transformation Consultant
·Independent
2015–2026
Training and consulting on digital transformation, applied AI, data analysis and social media intelligence for institutions including 7amleh, BBC Media Action, Birzeit University, the Arab American University, Al-Quds University, Jest Hub and MATI. Scoped and delivered an LLM-backed intake system for a legal-aid organization — auto-fill, translation and submission — cutting manual processing in a live workflow.
Co-Founder & Manager
·Concepts Technologies Co.
2011–2019
Ran agency operations and multidisciplinary delivery teams across digital campaigns, analytics and performance reporting. Introduced data-driven marketing and analytics practice, and built long-term relationships with corporate and institutional clients.
